Sales vs. Marketing: Process and Differences 

Many people use sales and marketing interchangeably, although they’re different. Both tasks aim to increase a company’s revenue, but in different ways. Understanding sales and marketing can help you reach your company’s revenue goals. This article compares sales and marketing aims, processes, and strategies.

Sales vs Marketing
Sales vs Marketing

What is sales?

Selling products and services is sales. It’s about selling to potential clients. Explaining your product’s benefits, offering discounts, or making your product more desirable than competitors’ are all ways to persuade. Cold calling, one-on-one meetings with business prospects, trade fairs and promotional events, and cross-selling are prominent sales generation strategies (selling another product to an existing customer).

Sales initiate a business-customer contract. A corporation retains clients by maintaining positive relationships with them.

What Is Marketing?

Marketing is a spectrum of activities performed by an organisation to promote product or service sales. The process begins with recognising client needs, then producing, communicating, and delivering offerings for a valued price.

It pleases the target audience’s interest in the company’s products. Marketing includes market research and analysis, product development, advertising, distribution techniques, sales, and after-sales support.

Marketing is any technique or activity a corporation uses to persuade target customers to buy its products.

Marketing is how you communicate your offering’s value to the target audience and why customers should choose it above other possibilities. It promotes the offering through adverts in newspapers, on television, in pamphlets, and on social media like Facebook, Instagram, and Twitter.

Marketing vs. Sales Process

Sales process:

  • Prospecting. Make a list of your ideal clients and do some basic research on them.
  • Connecting. Connect with your prospects by making cold calls or emails as needed.
    Qualifying. Sort your leads depending on their reaction, need, and degree of product-buying readiness.
  • Approaching. Establish a meeting with the qualified leads.
  • Presentation of a product. Display the item and describe its qualities and advantages.
  • Objection handling. Pay attention to your customers’ concerns and complaints, comprehend their viewpoint, and respond accordingly.
  • Closing a sale. Create a proposal, haggle over the price, and seal the transaction.
  • Onboarding. Deliver the item and assist the customers in using it.
  • Following up. By providing after-sales assistance, you may keep customers and encourage them to make additional purchases.

Marketing process:

  • Research. Investigate the marketplace and your prospective clients.
  • Segment. Based on their traits, divide your consumer base into various segments.
  • Strategy. Create a marketing plan for each target market category.
  • Position. Specify the unique qualities that make your product stand out and emphasise them in your marketing initiatives.
  • Campaign. Develop and implement marketing programmes.
  • Performance. Analyze the effectiveness of your marketing initiatives.
  • Fine-tune. Based on the results of your marketing activities, adjust and refine them.

Key Differences

Next, we’ll compare sales and marketing.

  • Sales involve selling things to clients at a set price and time. This is the exchange of a product for money. Marketing involves researching the market and understanding client needs so a new product sells itself. It creates a market for products and services.
  • Salespeople focus on increasing product sales. Marketing is customer-focused since all promotional activities focus on target clients.
  • Fragmented sales emphasise selling everything created. Marketing’s integrated approach emphasises determining client needs and meeting them.
  • Marketing prioritises market needs. Sales prioritise company needs.
  • Sales involves getting product or service to customers. Marketing facilitates the flow of commodities to customers.
  • Sales are transaction-based and try to maximise it for a limited time. Marketing is a long-term activity that focuses on winning and retaining clients.
  • Sales aims to convert shoppers into purchasers, while marketing identifies client wants and creates products to meet them.
  • Salespeople sell one product to one consumer at a time. In marketing, one ad touches millions of buyers.
  • Sales focuses on the individual, i.e. direct engagement with the consumer and persuading him to buy, but marketing focuses on the public, i.e. establishing product value to increase sales.
  • In sales, the consumer is the last link; products are made and then sold. In marketing, the customer’s wants are recognised and then met.
  • Marketing is media-driven; sales is people-driven.
  • Sales put products on customers, while marketing pulls them in (where the customer comes to a product by himself).
  • Goods are sold for money. Marketing entails addressing customer demands.
  • Caveat emptor, or buyer beware, applies in sales. In marketing, let the seller beware applies.
  • Price promotions, discounts, holiday sales, special offers, buy one get one deals, etc. are used to increase sales. Marketing entails integrating the company with customer demands to establish customer relationships.
  • Marketing demands analytical abilities and insight, while sales requires communication and persuasion.
  • Maximizing sales maximises profits. Marketing aims to maximise profits through customer happiness and market share.


Knowing the differences between sales and marketing might help you plan your career. Both must work together to provide the firm a long-term boost.